الاثنين، 21 ديسمبر 2009
العادات والتقاليد
نشئة وسائل الاعلام العمانيه والتحديات التي واجهتها
الأحد، 20 ديسمبر 2009
مقارنة بين المجتمع الجماهيري و صناعة الثقافة
This is assighnment I do in my study. I compare between mass society and culture industry.
Mass society and culture industry are the theory of communication. The theory may have a strength or weakness to effect for the people society. I will explore in this assignment the characteristics of mass society and culture industry. However, I will crop out the strength and weakness each theory. Mass society Mass society is a theory formulated in the field of sociology in the mid-19 century. It is the most important who contributed to the development of this theory of social are Auguste Comte, Ferdinand Tonnis and Emile Durkheim. Crystallized this theory to explain the social transformations that accompanied the emergence and development of the industrial revolution in 18BC 19BC. The industrial revolution broke out the social structure it that existed before and named traditional society. It is Produced a new combination became known as the community public mass society, which would maximize the role of mass communication. The traditional societies is rural communities are often dependent on agriculture, grazing, fishing and small-scale artisan work. It is self-sufficient and the proportion of very limited exchanges. They are live in the context of relatively small groups such as the village or clan or extended family. Mass society has many characteristics. Firstly, The Industrial Revolution in the second half of 18s and 19s was the main reason for the emergence of mass society. The large factories are centering on the outskirts of cities. To attract large numbers of rural people who dreaming to become has a better of life. There Accumulation of migrants in the "poverty belts" and "suburban-tin" or "shanty towns". Secondly, the emergence of a new social pattern characterized has Isolation and alienation of individuals intellectually and emotionally like "group of people" are separate from each other and the absence of intimate relationships. However, there are individual, selfishness, competition instead of the unlimited solidarity and synergy. However, there are Relations official and self-interest. Thirdly, the emergence new economic pattern has the division of labor. However, the emergence of many disciplines in all areas and even in the factory per each worker specializes in the process. Foe example, the Charlie Chaplin, or if the char “modern times”. Fourthly, organic solidarity. Herbert Spencer this concept Compare the community of the living body, composed of members that Specialized in different functions and specific such as heart, lung…act but cooperate with each other to ensure the continuity of the body as a whole because it provides the same durability. In the mass society there is solidarity among its members despite the different disciplines of its members such as garbage worker, physician, and engineer so each person requires the services of the other to ensure the continuity of society as a whole. Fifthly, the patterns of communication prevailing on mass society. The Lack of communication face to face. Everyone on the same solitary and reduces are the relations with others as long as there is no interest in doing so. For example, the neighbors in the towers and buildings. Increase the margin of freedom of the individual in mass society after its liberation from the control group and norms so the freedom to take any decision as long as it does not harm others. It has all of the individual authorities (customs and traditions) which were based in the traditional society in determining the positions and choices. Now, there is No longer the individual and the means to obtain information after shrinking the role of communication and collective face to face. Who of these functions will be carried out tasks in the community and the public? Will determine the parameters of the way and help him to make decisions? So Highlight here the urgent need for the development of mass communication in order to play in the community, the public role of socialization and social control, which was played by the Contact face to face, customs, traditions, and the chosen elders in traditional society. Mass Communication is the inevitable result of social changes that have emerged with the community public. Mass society has a population of grass-roots communities are usually in the category of hundreds, thousands and millions of people but it is characteristic in its composition and quality of social relations among its components. For example, India with a population of hundreds or millions still dominates a large part of the population characteristics of traditional society. Culture industry This theory makes by Walter Benjamin and the Frankfurt School this term in the thirties of the last century to refer to the process of manufacturing a culture of mass production and trade rules that govern them. The criticisms of theorists analyzed all mass cultural products within the context of industrial production which makes commodities, industries and cultural features similar to the rest of the mass production products, such as: commodities profiling and public record. Cultural industries, in any case, the function is to grant a distinctive ideological legitimacy of the existing capitalist societies and the integration of individuals in the way of life of these communities. For the Frankfurt School, the mass culture and communications which stands at the center of activity in leisure time are important factors of social interaction, and the mass of the political situation and should therefore be seen as important institutions of contemporary societies of the effects of a variety of economically, politically, culturally and socially. In addition, criticizer’s theorists investigated the cultural industries from a political angle as a form of integration of the working class within capitalist societies. The theorists of the Frankfurt School were among the first groups, neo-Marxist who has studied the effects of mass culture and the rise of consumer society on the working classes which promised a tool of the revolution in the traditional Marxist view. Have also analyzed the ways in which the exercise of cultural industries and the consumer society of its role in ensuring the stability of contemporary capitalism, sought the parallel, new strategies for political change, the forces of political transformation and models of political liberalization that can be taken as a criterion for social critique and for the purposes of political struggle. Habermas and the culture industry Jurgen Habermas, who is one of the students Adorno and Hurkhimr rich material produced from the action around the problem of Western Marxism to lead gradually to make a contribution to the philosophical mind of its own on the communicative and social critical theory. In his early work, Habermas put visions of historical cash on the transition from traditional culture and public space to the community of democratic mass media and consumption. In his book "structural shift into the year," put in historical context, Habermas analyzes Hurkhimr Adorno and culture industry. Through the presentation of the historical background of the victory of the culture industry, Habermas discussed how to distinguish the bourgeois society in the late eighteenth and nineteenth century through the rise of the status of public space that stands between civil society and the State, which plays an intermediary role between public and private interests. In the first time on history became possible for individuals and groups shaping the public opinion and to give direct expression to their needs and interests while their influence on political action. General area bourgeois make it possible to form a field of public opinion opposed to state power and interests that made the powerful features of bourgeois society. Habermas has analyzed the transition from the liberal public sphere which originated in the Enlightenment, American and French revolutions to the public space controlled by the media at the current stage, which he calls the phase of "welfare state capitalism and mass democracy." This historic turn finds its basis in theory Adorno and Hurkhimr of the culture industry, where giant companies controlled public space and transformed it from a field of rational dialogue to a field controlled by the Spirit of consumption and negative effects. Go to this transformation, "public opinion" of consensus stems from rational argument, debate and reflect the opinion of the factory by the opinion polls and media experts. For Habermas, the internal consistency between the area of public debate and individual posts has already been broken and turned into the field of political control and review, which receives the citizen the consumer, absorbs a negative material entertainment and information. Therefore, turning citizens into viewers of the programs, speeches, and media controls public debate and reduced the themes of the viewers of news and information and public affairs. Summarizes Habermas, saying: "As long as the mass media today removes the veneer of moral self-interpretation of the bourgeois and used as forms for the market of public services provided by the consumer culture, the original meaning has been turned upside down (1989). But critics of Habermas argued that prosecutors had brought a dimension to the ideal bourgeois public sphere that by the early forum for rational discussion while it was, in fact, exclude certain groups, have been ignored several opposition forces like a class of workforce, the public, the public domain for women and those that grown next to the public domain to represent the voices of bourgeois interests remained excluded from this forum. Nevertheless, Habermas is right when he considered that during the era of democratic revolutions in the field emerged allowed for the first time in history the average citizen to participate in debates and political debates, and management and the struggle. In the all world mass society theory is strength because the capitalism. However, the people think only of the money and how to get it. People become don’t know and think about the people around. But the mass society theory its weakness in Oman because it is call to miss the traditional and religion tools so that difficult to accept by the people and specific in Oman. Oman mass media is influence by makes programmed to catching about the history and traditional. May some few people in Oman lived by this theory the religion made him to come back to catching the traditional and live with people. Culture industry theory is weakness because the producer of Frankfort school is has two specific fail. The first failure is to find definite proof of the theories. The second failure is the language vague and the difficult crossed out their views. Finally, in my assignment I explain the mass society and culture industry and what is the different between it. Therefore I explore the strength and weakness theory between it and depended for the people opinion. However i talked about this theory and Omani people. In my opinion I think the culture industry is strength because the people copycat from the famous people and try to do any thing who is do and that happened in Arab people when try similar with the west countries.
الثلاثاء، 15 ديسمبر 2009
اللغه العالميه
رجل الإسلام



